On this episode Dr. Nicole LaVoi talks to Dr. Nancy Lough, Professor in the Higher Education program Director of Marketing for the UNLV College of Education who has studied marketing, sponsorship, and gender equity in women’s sports since the 1990s. She is a longtime Title IX consultant and author of the newly published “Routledge Handbook of the Business of Women’s Sport” and a Tucker Center Affiliated Scholar. We talk about the business model of women's sport and how we can help push for equity in women's sport.

For show notes and related links for this episode click HERE.

For more conversations from the world of women’s sport including articles, blogs, videos and podcasts visit wispsports.com. WiSP Sports is The Only Podcast Network for Women’s Sport with more than 20 hosts, 1200+ episodes across 46 shows and more than 5 million downloads and feeds. WiSP Sports is on all major podcast players. Follow WiSP Sports on social media @WiSPsports. Contact us at info@wispsports.com.

Share | Download