Megan Harrod is heading into her fourth season as the Alpine Press Officer for US Ski & Snowboard. As a former ski coach with a background in marketing she has become a popular figure on the White Circus. She brings her passion for the sport and creativity in delivering the message to the media and fans in a form that meets the needs of today’s diverse audiences. Dynamic and versatile, today’s press officer needs to stay on top of social media trends while knowing when the long format fits better than the short format. Megan shares an insight into what it’s like to represent elite athletes in the heat of competition, it’s a skill that is based on trust and respect and why Megan is at the top of her game. For more conversations from the world of women’s sport visit us at www.wispsports.com and follow us on social media @WiSP Sports.